Today’s CNN front-page editorial, An asteroid for the Google dinosaur?, written by Andrew Keen, who is deemed a professional skeptic, left me, well skeptical.
In short, Keen lets us know there has been a “dramatic shift” in how we find content on the web: from Google to Facebook.
In an attempt to enhance this “drama,” and perpetuate the inevitable demise of Google, Keen includes stats from the London Guardian.
The paper’s director for digital development describes a “seismic shift” in their site’s top referral-traffic source during the last 18 months, from Google (previously 40%, current referral percentage not provided) to Facebook (previously 2%, now more than 30%).
The paper’s director for digital development describes a “seismic shift” in their site’s top referral-traffic source during the last 18 months, from Google (previously 40%, current referral percentage not provided) to Facebook (previously 2%, now more than 30%).
So, the sky is falling for Google.
Or is it?
If you are marketing effectively, you are converting website visitors into social networks followers and direct email subscribers: enabling you to continually drive them to your frequently-updated, compelling content.
This is something marketers have understood for years, which is why, despite Keene's claim of a “dramatic shift,” Facebook surpassed Google as a leading-traffic source for major media sites more than two years ago.
However, this is not an inherent condemnation of Google.
I reviewed the traffic sources for our “non-social” clients, those that do not have direct email or social network programs – their choice, not ours.
In January 2011, Google referred 26% of their traffic, and in January 2012, Google referred 28% of their traffic.
Hmm, where’s the drama?
For “social” clients, those that have ongoing Facebook and direct-email initiatives, in January 2011, Google referred 60% of their traffic, and in January 2012, Google referred 42% of their traffic.
There we go, using the same type of analysis; I was able to see the light…Google’s googled, if ya know what I mean.
Except… there was a 5% increase in traffic from Google for “social” clients in the 2012 compared to 2011.
Overall, social clients, through their consistent engagement of their audiences and compelling content, increased traffic between 2011 and 2012 by 50%.
Overall, social clients, through their consistent engagement of their audiences and compelling content, increased traffic between 2011 and 2012 by 50%.
The leading source for this traffic increase, you guessed it, social networks and direct email, which directed 210% more traffic in 2012 than in 2011.
So, Facebook might have killed Google according to Keen, but don’t tell our clients that, because they are working quite nicely together for them.
So, Facebook might have killed Google according to Keen, but don’t tell our clients that, because they are working quite nicely together for them.
Great blog post.Thanks and good luck.
ReplyDeleteProWeb365
Python being a fun and dynamic language, it has been used by a number of companies such as Google, Yahoo and IBM. It is also used widely to write custom tools and scripts for special applications. data science course in india
ReplyDeleteI've read this post and if I could I desire to suggest you some interesting things or suggestions. Perhaps you could write next articles referring to this article. I want to read more things about it!
ReplyDeletedata science course in hyderabad with placements
Very nice job... Thanks for sharing this amazing and educative blog post! buy google reviews
ReplyDeleteBuy Google Reviews USA can be a powerful way to promote your website or blog. You might think that having the voice of your company heard on Google is a good way to build up your brand, but unfortunately, that goodwill will not come cheap. On average, the price of a Google search range from $35 - $70, while the price varies considerably for different companies. It is therefore important to understand just what you can expect when you Buy Google Reviews USA , how to use them in your campaign, and where to buy them from, to make sure you get the best value for money.
ReplyDeleteUsually I do not read post on blogs, but I would like to say that this write-up very forced me to try and do it! Your writing style has been surprised me. Great work admin.Keep update more blog…
ReplyDeleteData Science Training in Hyderabad
I amazed with the research you made to make this actual submit incredible.
ReplyDeleteGreat activity!
Have a look at my homepage;부산오피
Thanks a lot. You have done an excellent job. I enjoyed your blog . Nice efforts
ReplyDeletedata scientist training in hyderabad
Thanks for sharing this information. I really like your blog post very much. You have really shared a informative and interesting blog post with people..
ReplyDeletedata science training institute in hyderabad
Labs help develop skills, but what makes these acquired skills, utilize them for applying them in real projects, where employees can create experience and self-confidence.data science training in ghaziabad
ReplyDeletePortekiz yurtdışı kargo
ReplyDeleteRomanya yurtdışı kargo
Slovakya yurtdışı kargo
Slovenya yurtdışı kargo
İngiltere yurtdışı kargo
FBV
salt likit
ReplyDeletesalt likit
dr mood likit
big boss likit
dl likit
dark likit
0EJL